I’ve spent 9+ years building the systems that make revenue teams actually work.
Marketing Operations & RevOps | Bengaluru, India
I’m Ajay Kumar — a Marketing Operations professional with 9+ years of experience and 4 years as the person who owns the full stack at a global ERP software company.
That means lead routing, deduplication, data enrichment, funnel architecture, territory mapping, and 22+ vendor integrations — all running on Salesforce, RingLead, ZoomInfo, HubSpot, and Pardot.
Before building these systems, I spent four years on the other side — as an outbound enterprise BDR working North America accounts from India. That’s where I learned what good data and routing actually feels like from the receiving end.
The work isn’t configuring tools — it’s designing the logic behind them.
FUNNEL ARCHITECTURE —
End-to-end lead lifecycle design — from source capture to BDR handoff. Built the V4 Contact funnel processing 852K leads across 7+ sources.
DATA & ENRICHMENT —
ZoomInfo enrichment pipelines, job title segmentation across 12,800+ variants, account firmographic scoring. Clean data in, accurate routing out.
PLATFORM ADMINISTRATION —
Full admin across RingLead, ZoomInfo Operations OS, Salesforce, HubSpot, ChilliPiper, Pardot, Captello, and Swoogo.